Thirst-Quenching Conversation: Evaluating and Reporting in Health Promotion

This handout that was shared during the webinar, Thirst-quenching conversation: Evaluation and reporting in health promotion. It draws from the research paper titled Round Peg in a Square Hole (Journal of Public and Non-profit Affairs, Vol 10, No.2, 2024), which explores what can happen when reporting and evaluation overemphasize a funder’s functional requirements - to the detriment of community priorities, organizational values, and professional standards. The handout includes a list of actions for enabling wholistic accountability in health promotion from that article, for funders, executive leadership, and frontline practitioners. It also contains a list of key resources to support community-based evaluation of health promotion programs.