Examining the primary care preferences of Black communities

Researchers at Wellesley Institute and Black Health Alliance are working on a research project examining primary care preferences of Black communities in Ontario. This study is being funded by the Ministry of Health and has received research ethics approval from the Toronto Metropolitan University Research Ethics Board (REB # 2025-470).

 

Access to primary care remains an issue for many people across the province, especially equity deserving populations. To understand more about patient experiences with primary care, we are conducting a qualitative study to learn about patient preferences and priorities.

 

The Wellesley Institute is conducting a parallel study about the primary-care preferences of South Asian-origin communities. See this page for details. 

The research team is are conducting focus groups with community members who self-identify as belonging to Black communities, are 18 years of age or older, live in Ontario, and have accessed primary care services within the past five years. Participants will be invited to take part in a 90-minute discussion exploring their primary care preferences. In total, we are seeking up to 100 participants.

 

Focus group participants will be provided with a $40 incentive. It will be offered as an e-gift card.  All focus group incentives will be distributed within 5 working days of the focus group.  

If you are interested in participating or have any questions about the study, please do not hesitate to contact Jemal Demeke, Co-Principal Investigator at jemal.demeke@wellesleyinstitute.com or 416-972-1010 ext. 241

 

If you have any general questions about the study, please contact Dr. Brenda Roche, Principal Investigator: brenda@wellesleyinstitute.com or 416-972-1010 ext. 257.