Equity, Community and Trust: Building vaccine confidence with marginalized populations
Context
The Alliance for Healthier Communities, a network of team-based comprehensive primary health care organizations across Ontario, has implemented a Community Vaccination Promotion project to promote access to and uptake of COVID-19 vaccines for children and their families in marginalized communities most affected by COVID-19.
Objective
To examine how an equity-informed approach using community leadership, and trusted relationships built vaccine confidence and vaccination uptake through 12 diverse communities.
Equity, Community and Trust: Building vaccine confidence with marginalized populations
The Alliance for Healthier Communities, a network of team-based comprehensive primary health care organizations across Ontario, is implementing the Community Vaccination Promotion – Ontario (CVP-ON) project to promote equitable access to and uptake of COVID-19 vaccines for in marginalized communities most affected by the pandemic. 12 Alliance member organizations are being resourced to provide tailored vaccine promotion communication and outreach initiatives.