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Community Vaccination Promotion - Ontario (CVP-ON)

Across Canada, the COVID-19 pandemic has brought to light many deeply embedded social and health inequities that block a sustainable and just recovery for all. These barriers underscore the challenges vulnerable populations face when accessing necessary health information and services, including COVID-19 vaccinations. These include people living on low incomes, people experiencing homeless, newcomers, racialized populations, and more.  


A Community-led and locally-tailored approach

With the goal of working towards more equitable post-pandemic health outcomes, the Alliance for Healthier Communities received funding from the Public Health Agency of Canada (PHAC)’s Immunization Partnership Fund (IPF) to implement the Community Vaccination Promotion – Ontario (CVP-ON) project. This 18-month funding, from April 2021 to September 2022, recognizes the deep experience of Alliance members in supporting and working alongside marginalized individuals and groups, as well as their strong relationships of trust in local communities and their extensive work to date in responding to the pandemic. 

CVP-ON is part of a cross-Canada partnership with other national and provincial associations to promote vaccine trust, confidence, and uptake: 

How is CVP-ON being implemented in Ontario?

The IPF grant is resourcing tailored vaccine promotion communication, tools, and outreach activities at 12 Alliance member centres. These organizations built upon the trusted relationships they had with their communities, and they developed innovative needs-based methods of promoting vaccine confidence in marginalized communities with long histories of medical distrust.

Initiatives developed by participating centres included:

  • Door-to-door outreach.
  • Friendly one-on-one conversations with community ambassadors.
  • Transportation to vaccination clinics.
  • Help with booking appointments.
  • Information-sharing events in faith-based or private community spaces where people feel comfortable and know their privacy will be respected.
  • Opportunistic vaccination events during soccer games or other community programming.

Priority marginalized populations for the project include:

To coordinate these efforts and facilitate knowledge exchange, the Alliance has developed an emerging community of practice and email listserv for participating members, and is continuing to share knowledge, evaluation results, evidence-based resources, lessons learned and best practices with national and interprovincial partners.

Here are the 12 participating Alliance members in this project:

Check out our Community Vaccination Promotion blog post to learn more about the culturally-informed and capacity-building initiatives these Alliance members are working on.

Building on Interim Results

Increasing the number of vaccinations and reducing vaccine hesitancy in “last mile” or hard-to-reach communities has been key for reducing the spread of COVID-19 as we enter the second year of the pandemic. To measure the impact of these initiatives, the Alliance is tracking how well they are reaching priority populations.

*NEW UPDATE* As of December 2021, 9 months into the CVP-ON project, participating Alliance members have:

  • Held 85 online or in-person public events.
  • Connected with 16,368 individuals and families through phone, text and door-to-door visits.
  • Reached a broad audience of 220,400+ people through social media and local advertising.

As a result of these efforts, close to 14,000 individuals booked vaccine appoints or were vaccinated directly.



These mid-project results have been very encouraging, and there are direct links between the effects of CVP-ON initiatives and vaccines being administered in communities. With children’s vaccinations and booster shots around the corner, Alliance members are tirelessly continuing and expanding their immunization promotion and outreach.

“One of the clients… tested positive for COVID-19 twice. The first time she and her son contracted the virus in the community, the second time her child contracted it at school…The mother was hesitant to receive the vaccination, after connecting with [a community ambassador], getting information in a language accessible to her, and being connected with the health providers to answer her medical questions she decided to get vaccinated. When people are provided essential health information in an accessible way, we have seen the positive result of people making informed decisions for their health and wellbeing and that of their families.”

– Nimo Farah, Manager, Ottawa Newcomer Health Centre
Somerset West Community Health Centre


COVID-19 Vaccination Resources
Targeted Resources for Diverse Communities

Parents and Children

Indigenous Communities

Racialized and Newcomer Communities

People with Developmental Disabilities, their Families, and Caregivers


To find more resources, look through our Alliance Resource Library for additional links and information.

For more information, contact


The views expressed herein do not necessarily represent the views of the Public Health Agency of Canada.